corporActiva

emotions in motion

We think, develop and implement experiences.Communication and event programs with a unique character. The value of art, culture and social action are our differential value that allows our clients to stand out ahead of their competition.

Memoir

  • THE BRANDERY. LOVE REVOLUTION
  • The Brandery, a NEW DEAL
  • Documentary CheckPoint Charlie- Landscapes in the soul’s frontier
  • The Brandery, Barcelona's new fashion tradeshow
  • Canal Nord, finalist of the XIV edition of the Zapping Awards
  • Tudor at Malaga Film Festival opening
  • Production of Custo Barcelona Fashion Show and Party Bread&Butter Summer
  • Cirque Du Soleil Parade in Expo Zaragoza 2008
  • Expo Zaragoza 2008 VIP event at Brussels Art and History Museum
  • Caravana del Agua Expo Zaragoza 2008
  • Private celebration event with Cirque du Soleil
  • Team building action Banc Sabadell
  • Desafío Español Celebration
  • Banco Santander at Tanger Festival
  • Royal Air Maroc at Tanger Festival
  • Dewar's White Label at Malaga Festival
  • Cinco Jotas with Bigas Luna
  • Notte di Gala Bulgari
  • 10th Malaga Spanish Film Festival
  • Agrupació Mútua with the Samuel Eto Foundation
  • Expo Zaragoza 2008 European Promotion Campaign
  • 10th Malaga Spanish Film Festival Presentation
  • Masquerade, a night performance by Bacardi & Cirque du Soleil
  • Strategic Alliance between Expo Zaragoza 2008 and Cirque du Soleil
  • Canal Nord Televisión
  • AL-PI with the XX Festival Castell de Peralada
  • Solsticio, a night performance by Bacardi & Cirque du Soleil
  • FBEX and Miquel Alimentació Grup with the Samuel Eto Foundation
  • Project:

    Cinco Jotas with Bigas Luna

    /

    Approach:

    The Cinco Jotas brand was considering the development of original and distinctive communication and promotional strategies, in which ham is the focal point and is seen in a new light.

    Proposal:

    Corporactiva designed a sponsorship plan for Cinco Jotas linking it to the world of cinema and art, introducing the product into the special Jamón Jamón exhibition, organised as part of the 10th Malaga Film Festival to celebrate the 15th anniversary of the release of the Bigas Luna film. The presence of the brand is formulated through the inclusion of the hams as objects of art in the exhibition design and the creation of a "Cinco Jotas area" in the context of the exhibition, thus achieving the brand objectives.


    Gallery: